When I started working on Ponysaurus, it was nothing more than a great name and a few beer barrels hidden in a scissor-lift accessible attic. I created the brand voice, tagline, and a bunch of other stuff.

Including a headline that would become the tagline that has the word “beer” in it 4 times.

The Holiday Spirit Measurer Thingy—
This Internet-reading beer tap measured the holiday spirit of our home city, only dispensing beer when the city hit peak niceness.

Brand Collateral—
Including can copy, OOH, and a weaponized coaster.

Art Direction: Kellyn Blount