Music From Nature—
We celebrated Earth Day by hurting a bunch of stuff from nature and making music out of its screams.
AD: Shaun Sundholm
A Brighter Calendar—
We introduced fans to an 8-week skin care regimen by adding funny invites to their digital calendars, reminding them to take time to care for their skin and Google “pandas eating birthday cake.”
An “advertising first,” according to the NYT.
AD: Kellyn Blount
Pinterest Perfect Morning—
How do you get your Pinterest-loving target excited for a new product? You randomly bring one of their Pinterest boards to life. Like, for real.
AD: April Lauderdale
Stop the Disappearing—
The honeybees are disappearing. We tried to save them by disappearing the letter “b” from the Internet. And planted a illion wildflowers in the process.
AD: Jen Matthews